Singapore Slurp: Singapore Influencers Successfully Export Overpriced Face Water To Hong Kong
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Singapore Influencers Successfully Export Overpriced Face Water To Hong Kong

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Eugene Tay
Friday 27th March 2026 @ 08:06 SST
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Sephora Hong Kong has officially announced it will stock Romi Beauty, proving that Singapore’s greatest export remains the ability to repackage tap water as a luxury lifestyle choice.

The brand, founded by three local influencers famous for looking expensive in different lighting, promises a "skin-first" philosophy for those too busy to realize they’re being scammed.

"Siao eh, twenty dollars for one tiny spray? My bathroom tap also can do the same thing lah," remarked one local observer, Jeremy Koh.

"But I guess if you buy this, you also buy the delusion that you have a social life worth posting about," he added.

The founders claim the products are "multifunctional," much like their own talent for turning a vacation into a business expense.

Hong Kongers are expected to embrace the brand with the same enthusiasm they reserve for tiny apartments and screaming at waitstaff.

This satire is based on a real news story.

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